I am an experienced Entrepreneur and Branding Specialist with over 28 years experience.
My extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.
Emma is a design thinker and doer having started her own creative agency (Hands Down!®) in 2013, which was one of the first creative agencies in the UK to become a B Corp. Emma ‘sunsetted’ the agency in July 2022 (you can listen to this episode of Secret Leaders to hear why).
The remote first agency provided strategic brand design for future focused technology brands ranging from high-growth start-ups to enterprise businesses, manufacturers, and technology giants.
Some of Emma’s clients included Google, Snapchat, and Silicon Valley Bank.
In the same year she launched her agency, Emma created the UK and Europe’s only awards for in-house creative teams called Inside Out, which has grown into a highly engaged membership community of in-house creative leaders.
In 2017 Emma was appointed Creative Expert in Residence at the award winning King's College Entrepreneurial Institute, and in 2018 Designer in Residence at Imperial Enterprise Lab.
Over the past five years Emma has advised over 150 start-up ventures, across multiple sectors (from vegan ice cream to quantum computing and A.I.), on how to leverage design, creativity and branding to contribute to their business success.
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“Conversations with Emma are exciting and energising. While her experience and insights are razor-sharp it is her ability to practically apply them to different problems, organisations and people which is most remarkable. If you need a nudge (or something more substantial) to focus your activities or clear the fog of uncertainty that surrounds creative and entrepreneurial endeavours there's no one else I'd want to talk to.”
– Devraj Joshi