Here's a smart hiring tip for you if you are bootstrapping your business. 🥾

I have just been on a mentoring call with a venture at Imperial Enterprise Lab and the question was "how do you get someone to do your B2B sales for you - can we just get a University grad to help us?".

When money is tight you can think that you just need some 'doers' for as cheap as possible. ❌

In my experience anything you are doing will have two parts:

🤔 Part 1 - The What (the strategy/the plan)
💻 Part 2 - The How (the execution/making it happen)

The less experience someone has the less able they are to do Part 1.

So even if you think you are saving money, you are wasting it on ineffective actions.

What always worked for me was spending money on someone highly experience to do the 'What' for me, then I would hire someone less experienced to do the 'How' - often being mentored or supported by the highly experienced person.

Basically the better the 'what' the more effective the 'how'.

And it is pretty much a rule that goes for anything you are trying to do ...

Business Strategy
Brand Strategy
Marketing Strategy
Social Media Strategy
Sales Strategy