Now we are at peak LinkedIn content and lead magnets are everywhere implementing the common lead magnet process to win new clients used to work but I found that when I was running my strategic brand design agency, Hands Down!®, all the agencies were doing the same approach so it became harder and harder to achieve any cut through and generate a response.

I really know how story connects to audiences. It is an intuitive skill that I have honed over the years.

One of the most important skills I had to learn as an entrepreneur is how to prioritise. And how to help your team prioritise too.

The topic of the creative brief is a really interesting one. I have been in the creative industry for over 28 years and it is ALWAYS been a problem.

I am currently sat beside my Dad’s bed in an Hospice and I have been here for the past ten days knowing he has only days left of his battle with Cancer. My team at Hands Down Agency and Sarah Halfpenny at the Inside Out Awards™ have all been incredible at handling everything and work has been furthest from my mind.

As employers continue to beckon staff back to in-person work, many are reconsidering the role office space plays in workflow and company culture.