What’s the secret to sales and marketing if you are a creative agency founder? 🤔

Answer: Making it all about you… without making it all about you.

🤪 What the hell?

Took me AGES to master this. I spent a good 18 months learning as such as I could about sales. I was reading, watching, observing, and testing.

How successful I am at sales is now fully dependent on how well I know, not only my product/service, but how well I know who I am taking too.

The better your insights the easier it is to see if your service is going to be the ‘hero’ to their pain point.

Every sales call becomes research.

Which means you really listen hard and ask great questions.

Suddenly you are not selling and if feels more like being genuinely very helpful.

Each call helps you sharpen your marketing messages.

And then sales is not really sales at all.

No templates needed.

No faking interest in the persons recent LinkedIn post…. 😝

Find out what their problems are.

It’s not about you. ✌️

Someone asked me this on Linkedin:

Q: How do you recommend striking that balance between self-promotion and selfless listening during sales and marketing outreach? 

A: Self promotion naturally comes when you use your own case studies / stories to give richer insight and examples to support whatever you are taking about. They are either relevant or they are not. So they are either self promotion (no-one really wants that…) or they are evidence that builds trust. Go for the latter.